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Free Marketing Articles

Using Trends to Build Your Niche

Recently, I led a full day Shameless Self Promotion workshop for a mid-sized company’s sales team in Seattle, Washington. Just like many other companies, they face tougher competition as new companies constantly form, smaller companies grow, and the largest companies create divisions that specialize. In a marketplace with ever-increasing competition from all sides, how does a company go about differentiating itself? Download the 27k PDF file

Handling Duh Moments through Customer Service

On a recent trip to New York City, my cell phone disappeared within the recesses of a night club. The next day, I headed to the local NYC retail location of my service provider to suspend service until I decided on a new phone. Later, I went to a retail location in South Carolina (boy, was I all over the east coast!) to purchase the phone of my choice. After 45 minutes waiting for the lone attendant to help another customer, I was ready to sign on for a new two year contract. “I’m sorry,” said the customer service representative. “I am unable to process this for you.” “Why not?” I asked. “Because you have to be in your home calling area in Washington State to get your new phone.” Download the 22k PDF File

Five Steps to Brand Consistency

Nurturing your brand starts with consistency. How can your organization ensure that your brand is consistent in all communications? Consider these five simple steps: Download the 27k PDF File

Avoiding the “Four P Trap”

I recently read an article stating that the era of the P’s of marketing are dead. No longer are the marketing functions driven solely by the four elements of price, product, promotion, and place. Savvy organizations realize that all of their marketing functions should be driven instead by customer demand. Download the 22k PDF File

Achieving Your Vision

About this time a couple years ago, I had the opportunity to meet Todd Leiweke, CEO of the Seattle Seahawks. Since I’m not a big football fan, I had not been following the Seahawks or any other NFL team. Mr. Leiweke, however, captured my attention with his presentation about his vision for the Seattle Seahawks over the next few seasons. His goal, he explained, was to get more fans, families, and local communities involved with the successes of the team and more familiar with the players. He offered a glimpse into his vision of fan-friendly and family-friendly outreach and participation with a clear plan of attack. Download the 22k PDF File

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