I just want to tell you again how much I appreciate your efforts, creativity, and patience. It got crazy there for the moment but you stayed with us and delivered. The group was very excited about what they saw - and they're a tough group!

— Rosalind Sago, Consultant, Career Systems International

Event Topics

Dollars + Sense: Business Strategies for Marketing that Sells.

Tired of wondering why you need marketing? Want to know how your small business can tie your marketing efforts to real sales results? Then join Tracy Corley for Dollars + Sense: Business Strategies for Marketing that Sells. This course presents a strategic approach to integrating the marketing and sales functions for actionable, measurable results. (We'll look at the role that marketing and sales play in the customer relationship lifecycle and review proven methods, such as the Balanced Scorecard, to show how marketing and sales fit into the financial, customer relationship, internal processes, and innovation/learning measurements of your growing business.

This event is for owners of growing businesses and their executive teams who are looking to:

• Identify key ways to measure success in their organizations
• Get real about metrics and the value of marketing
• Make better strategic decisions about marketing
• Grow revenues
• Keep customers happy
• Keep employees engaged
• Increase the efficiency of marketing efforts
• Measure success of innovation and learning

Perfect Your Pitch

Do you squirm when faced with telling your story? Do you find yourself caught off guard by unscripted Q+A sessions? Then join us for Perfect Your Pitch. We will take a look at taking the shame, trepidation, and fear out of your presentations and help you tell your story to key stakeholders.

Perfect Your Pitch prepares CEOs, executives, employees and managers with a specific strategy to clearly identify and articulate priorities and challenges. This program will help them communicate their value proposition and handle any open ended questions that might come their way.

Program Topics:

• Get Real
• Get to the Pain
• Get to the Point
  

Participants will learn how to:

• Present with purpose and clarity
• Select language that commands the room
• Deliver with confidence, even in 10 minutes or less
• Prepare for anything in open-ended sessions

Takeaways:

• Tools for crafting clear messages and telling their story
• Techniques for confident delivery
• Methodology for preparing for open-ended questions
• Cheat-sheet for crafting the 10-minute pitch

Shameless Marketing for New Businesses

Keeping with the spirit of the Shameless Self Promotion series, this program works with new businesses to help them start out on the right foot with confidence. Shameless Marketing for New Businesses will take a look at the basics of:

• Identifying your organization's strengths
• Sizing up the competition
• Determining the best product mix to reach your goals
• Setting a marketing and sales strategy for success
• Bare basics for confidence and success in new sales teams

This event is for business owners, marketing teams, sales managers and executives in new businesses. It is recommended that participants have an eye on business growth that exceeds $1 million in revenues within 5 years.

Shameless Self Promotion

You've been told not to brag, but there's a time and place for everything!

Would you like to:

• Tell people who you are and what you do without feeling guilty?
• Identify the best ways to talk about yourself or your business?
• Make the most of your networking efforts?

Then join Tracy Corley, chief creative strategist and president of TsuluWerks, Inc., for Shameless Self Promotion to learn how to strut your stuff with panache and integrity. You will gain useful tools for putting yourself out there, maintaining your integrity in a competitive marketplace (or workplace), and making the most of your personal branding and networking efforts.

The Real Truth About Landing Large Accounts

Are you selling to companies doing more than $250 million in revenue?  Having trouble closing the sale and seeing actual dollars come through the door?  Want to do business with large accounts, but don't know where to start?  Then join us for The Real Truth About Landing Large Accounts. We will debunk the myths of doing business with big organizations and provide insight into how to stop spinning your wheels and start building solid customer relationships with a strategic framework that will deliver real results.

This event is for owners of growing businesses, their executive teams and sales managers who are looking to:

• Grow their revenue,
  
• Diversify their accounts
  
• Increase efficiency within their sales organizations.

This event is geared towards businesses that are doing less than $10 million in revenue would like to get started on working with enterprise accounts. Enterprise accounts include corporations, government and public organizations, nonprofits and larger mid-market organizations.

The Seven Secrets of Shameless Sales

Wondering how to bring positive impact to your sales efforts? Afraid that your sales tactics might be repelling real results? Then join Tracy Corley for The Seven Secrets of Shameless Sales.

Based on her popular series, Shameless Self Promotion, this workshop offers easy ways to bring shamelessness to your sales. We'll look at what it takes to be shameless, the differences between promotions and sales and how you can tactfully take command of your sales processes.

After attending, you'll possess the tools to be completely shameless --- and feel good about yourself in the end!

The Strategy String: Tying Every Day Actions to Real Results

How relevant is your department to your business strategy?  Does your growing small business have a vision and mission that directs your day to day activities? If not, "The Strategy String: Tying Every Day Actions to Real Results" is the most complete and interactive way for busy business owners and leaders to set a strategy that they can use to drive every day performance.

Based on her new book The Strategy String: An Organizational Primer for Tying Strategy to Performance, Tracy A. Corley exposes why the old methodologies for setting strategy don't work in an evolving information economy. "The Strategy String" demonstrates how five parts of strategy -- vision, mission, values, position, and brand -- drive every day actions in all departments and determines how successfully an organization manages market changes, employee concerns, and industry challenges.

Tracy reveals:

• Why "what" you do is meaningless in setting a real strategy
• How the five parts of strategy work together to keep your organization afloat, even in seemingly impossible market recessions
• How your every department -- even marketing -- is indispensable in keeping your ship focused
• Why most organizations are screwing up their professional relationships, even when the experts say they're doing it right.

If you're a leader or manager who needs an easy-to-implement strategy to navigate the changing economy and wants every day results, join us for "The Strategy String."

Wrangling New Profits from Existing Assets

In challenging economic times, businesses have to rethink how they're doing business. When financing and resources are scarce, how does a growing business remain nimble in a down economy? Join us for Wrangling New Profits from Existing Assets. We'll discuss ways that you can leverage assets you already own and repurpose them to find new ways to address a changing economy.

This session is one of our more interactive working sessions, designed to generate ideas and solid strategies for businesses that want to make a change in direction. This program is designed for business owners, their executives and their sales teams.

Book your event today by calling Tracy A. Corley at 206.782.4040 or via email at . You can also learn more about event format options for your public or private event.

Tracy A. Corley & Associates + 2442 NW Market Street, #17 + Seattle, WA 98107 + 206.782.4040 +