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Event Details

Minority Business Roundtable presents The Strategy String: Connecting Your Marketing to Real Results

Mon, Mar 22nd, 2010 2:30 pm

Chamber's office, 1301 5th Avenue, 25th Floor, Seattle

How relevant is your marketing to your business strategy? Does your growing small business have a vision and mission that directs your marketing? If not, The Strategy String: Connecting Your Marketing to Real Results is the most complete and interactive way for busy business owners to learn the basics of talking strategically to their stakeholders.

What you'll learn:

  • What strategy means and how it drives your organization
  • How to approach defining your strategy in real terms that your team can understand
  • How your marketing fits with your strategy
  • Using strategy to measure the effectiveness of your marketing efforts


About the Presenter: Tracy Corley

Seattle-based change agent, serial entrepreneur, speaker, and writer Tracy Corley has a knack for doing what has not been done before. Her writing, coaching, and consulting services make it possible for organizations and individuals to increase cash flow, enhance competitiveness, and improve efficiencies. You can reach Tracy and sign up to receive blog updates and her newsletter through her company web site at www.tsuluwerks.com .

This roundtable, offered by the Urban Enterprise Center of the Greater Seattle Chamber of Commerce, focuses on the needs of minority business owners.

The Minority Business Roundtable is a resource for minority entrepreneurs and small business owners who want to grow their business. Members of the roundtable interact with other minority business owners to exchange advice on fundamental business issues.

How the roundtable works:
Discussion topics are determined by the needs of the group. Topics include hiring, financing, marketing, customer service, business resources, negotiating contracts and profitability. Participants benefit from the advice and mentoring of other members of the roundtable, business topics pursued by the group, educational content, and business relationships that provide continuing opportunities to advance their objectives.

The Minority Business Roundtable meets regularly on the fourth Monday of the month and is limited to 25 people. It is not mandatory that you attend every session, but the roundtables are built on a small-group concept, where members attend regularly.

For specific questions about the program, contact facilitator Skip Rowland of the Urban Enterprise Center at 206.389.7231.

The Urban Enterprise Center is the multicultural business arm of the Greater Seattle Chamber. UEC and its partners advance efforts to ensure greater Seattle remains a vibrant, cosmopolitan and world-class center for businesses, their employees and the entire regional community.

Register Now at:

the Seattle Chamber's Web site. This is a free event.

Business Roundtables are available only to Greater Seattle Chamber members. For information on Chamber membership click here.


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