YWCA of Seattle, King County, Snohomish County

Made-to-Order Marketing + Marketing Communications

Premise
To create a logo and collateral materials for a non-profit youth organization

Process
The YWCA of Seattle/King County/Snohomish County serves tens of thousands of people through its thirteen departments. Though highly organized, its annual report and collateral materials needed an overhaul to show the public that the different programs were part of the same organization. TsuluWerks made use of the YWCA’s extensive black-and-white photography library and proposed that all pieces place the clients at the forefront of the design.

Product
The resulting annual report translated quickly to flyers, brochures, and supplementary marketing materials. Equipped with digital photo files, a palette of jewel tones, and templates for newsletters, annual reports, flyers, and brochures, the organization easily trained its staff to follow the branding guidelines.