2004 Nellie Cashman Award

Marketing Communications

Premise
To design a brand for a non-profit awards gala

Process
Women Business Owners needed a fresh look for its signature awards event. Using the image of Nellie Cashman, TsuluWerks developed a look that was as elegant and inspiring as the formal event itself. The event lent itself to a richer tone. The colors, black and platinum, portray richness and elegance unlike the bright primary colors of previous years.

Product
The resulting brand translated to advertisements, invitations, reply card, event program, name tags, signage, stickers, plaques, coasters, and other marketing materials.