Seattle Education Association

Marketing Communications

Premise
To create an identity for a changing organization

Process
The Seattle Education Association serves as a voice for three distinct groups of people — educators, teachers, and staff. The organization needed a new identity that reflected its commitment to serving and bringing together these three areas in the Seattle public school district.

Product
The resulting identity system and stationery design provided a unified system with logo and background graphics that the organization was able to use on a variety of print and electronic marketing materials.