Seattle Cancer Treatment and Wellness Center

Marketing Communications

Premise
To update an existing ad and collateral campaign with a fresh look for a cancer treatment center that focuses on whole health and wellness.

Process
TsuluWerks used existing brand standards to create ads focusing on people living well with cancer. The objective included placing the client at the focus of each ad and creating a look that spoke of simplicity and health.

Product
The design solution removed busy graphics and showed everyday lifestyle activities. With a single flood of color and large photos, the ads highlight the smiling faces of the target audiences and their families. The updated look continues through to other collateral materials, such as flyers and postcards.