Northwest Minority Business Council — 2005 Summit Awards Gala

Marketing Communications

Premise
To design a brand for a non-profit awards gala

Process
The Northwest Minority Business Council needed a fresh look for its premier awards gala. Using the image of a mountain summit, TsuluWerks developed a look that spoke of the power and inspiration that the event applauded. The lightness of the pieces and imagery refreshes the reader with a touch of elegance in the platinum metallic inks, making for rich duotones.

Product
The resulting brand translated to advertisements, invitations, reply card, event program, name tags, signage, posters, media kits and other marketing materials. Attendance doubled compared to the previous year’s gala.