Computer Lynx

Marketing Communications

Premise
To design a logo for an eleven-year old technology company

Process
TsuluWerks developed a personalized concept that played on the company’s love of the lynx. Modern block type, muted colors, and minimalist design elements emphasize the company’s simplicity and approachability for IT support and technology training. By bringing a technical element to the physiology of an endangered, and physically unique animal, the company portrays its desire to make technology an integral, non-intrusive part of their clients’ lives. The continuous line in the word “lynx” juxtaposes wired services with the wireless services represented in the antenna in the ear tuft, uniting the text with the graphic.

Product
The logo, identity kit, and brand elements translate well into print and electronic pieces.