|
Premise
To update branding and sales materials for an IT company
Process
General Microsystems needed fresh materials that reflected its people-centric enterprise solutions. With intense competition from other channel distributors and value added resellers, its growing sales team needed standards and tools that would make articulating their competitive advantage easier. TsuluWerks stepped up to the plate with a Brand Articulation Kit, including key talking points, tagline, and revised logo. TsuluWerks also used imagery and verbiage showing end users engaged with technology, not assembling a series of parts.
Product
The resulting sales kit, brochure, case studies, web site, stationery, branding, and identity standards brought consistency in both visuals and message to all levels of the General Microsystems organization.
|
