The Godwin Group

Made-to-Order Marketing + Marketing Communications

Premise
To create an identity for an accounting firm

Process
The client’s focus on business development instead of tax return volume led to a design solution that focused on the people they serve. Through many iterations of the concept of awareness and realization, TsuluWerks zoned in on an identity that was both professional and emphasized enlightenment.

Product
The resulting logo, identity standards, and promotional materials use the two Gs from the firm’s name to create a jubilant figure embraced by knowledge and support. All materials include a pinstripe pattern to provide sophistication and texture to all pieces.