The Women's Earning Institute

Made-to-Order Marketing + Marketing Communications

Premise
To design a web site for an author and her growing speaking business

Process
TsuluWerks created a design which emphasized the friendly approachable methodologies and philosophies of The Women's Earning Institute. Since The Women's Earning Institute focuses its efforts on the deep-rooted psychological issues behind money issues, the content needed to be substantial and reassure people that they could trust Mikelann.

Product
The resulting web site and newsletter feature soft, inviting, feminine colors and show pictures of Mikelann throughout. Many areas are connected to an online database system to capture client data. The look and feel translates to identity systems, products, and collateral materials.