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Premise
To develop an identity system and web site for an online community of daring fiber artists
Process
This identity system and e-commerce web site uses elements from available products, distorted to show the adventurous nature of the company’s clients. For folks who routinely burn Tyvek into fabric and stitch with unusual threads, this site is both feminine and edgy. These vibrant images of product are juxtaposed with an old-world typeface, reminiscent of the type of fiber arts practiced by great grandmothers. An online newsletter and its content reflect the dry wit of Embroidery Adventures and takes a conversational tone that draws visitors to become a part of the off-the-wall community as well as purchase the products.
Product
The colors, type, and design elements translated nicely into promotional giveaways, sales sheets for trade shows, business cards, and other marketing materials.
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