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Premise
To establish an identity for an organizational development group
Process
The Learning Café needed an identity and collateral materials that reflected the diverse custom learning solutions they develop for Fortune 500 companies. TsuluWerks translated their focus on the user experience and active participation into a series of icons that, when used together, form a brain.
The Learning Café also needed a web site that reflected the diverse custom learning solutions they offer. TsuluWerks translated their focus on the user experience and active participation into a comprehensive, informative site based on the brand standards we set forth in their identity development.
Product
The resulting identity elements can be used together or broken into their individual icons for application to sales sheets, learning tools, stationery, postcards, multimedia presentations, and other marketing tactics. The resulting site deftly organizes the wealth of information that The Learning Café needs to sell itself to potential customers. Internally, the site cut down on the constant need to send promotional information by mail by providing much of the site content in downloadable formats. The site also matches collateral pieces.
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