Builders Capital Mortgage

Made-to-Order Marketing + Marketing Communications

Premise
To serve as Made-to-Order Marketing team for a wholesale mortgage company

Process
The TsuluWerks-Builders Capital alliance started with design, content development, and production of a broker’s packet. TsuluWerks created the big idea of “Fast, Flexible, Friendly Construction Loans” to focus on the excellent customer service and fast turnaround the company provides. As a virtual chief marketing officer and marketing department, we create, implement, and manage all communications for Builders Capital, and provide weekly reports to measure effectiveness and profitability. We collaborated with the client to launch a customer loyalty program and meet weekly to ensure implementation of all marketing initiatives. As a Made-to-Order Marketing team, we are responsible for research, quality control, and content development of all marketing materials for Builders Capital.

Product
Strategic management and implementation has helped Builders Capital exceed their financial projections by 115% within the first six months of our partnership.