Apex Facility Resources

Made-to-Order Marketing + Marketing Communications

Premise
To create marketing strategy, plan, and communications for a sustainable office solutions provider

Process
As a growing company with fierce competition, Apex Facility Resources needed standards and tools to make it easier for the sales team to communicate with clients and prospects. TsuluWerks started with a marketing plan that outlined marketing activities throughout 2008 and developed Apex’s visual and verbal brand standards. We identified key service areas, created a tagline, and selected a new color palette that speaks of the company’s sustainable positioning and environmentally-sensitive business practices. The sales kit, ads, and other communications reaffirmed the brand and message, and focused on Apex as the leading sustainable office solutions provider.

Product
The resulting marketing plan and communications materials brought verbal and visual focus and brand consistency to all levels of Apex Facility Resources.