TsuluWerks, Inc. Strategic Alignment for Individuals and Organizations

TsuluWerks allowed us to launch a much-needed (and much-requested!) customer-facing newsletter on an aggressive timeline — to launch before the holidays. We were able to do that because of your flexible support. The end-product is crisp, professional, and meets the brand requirements. The Sales Directors have provided very positive feedback of the end product.

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Washington Mutual Bank

Marketing Communications

Premise

Washington Mutual, the country's largest thrift bank for consumer and business banking, retail services across the country. Their supplier diversity department found itself with a last minute need for a trade show booth. TsuluWerks stepped up to the plate, assessing current departmental literature, to select a system that would work for their busy procurement team. Attending on average 18 trade shows a year, the team needed a booth that would be easy to ship, quick to assemble, and last through years of heavy usage.

Process

TsuluWerks selected a product that uses flexible fabric panels, folding into a single rolling case which doubles as a table. The display features literature shelves and lights with interlocking snaps that require no tools for assembly and disassembly. Whether one or six team members attend the trade show, the entire display can be erected and torn down without purchasing additional assistance from trade show organizers. The single-unit piece also qualifies for carry-on luggage at airports.

The most valuable part of our services, however, was our brand management. As an organization that is highly committed to maintaining brand standards, we worked closely with the manufacturers to ensure that photographs and company colors were accurately reproduced. Even with an additional round of proofs, TsuluWerks delivered the booth in time for a quality inspection before a critical trade show.

Product

The resulting trade show display was a show stopper for the bank and helped them stand out from competitors at trade shows. Many of their envious co-presenters contacted TsuluWerks to help them with their displays.

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