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Tracy and her staff have gone out of their way to provide us with excellent customer service and have maintained solid communication throughout the process.

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Telecommunications sales team gets direct line to closing the sale

From the Client

"Thank you for your prompt service and great work. Thanks to you, our sales team has what it needs to keep in front of the customer and out of PowerPoint!"

- Client Marketing Manager

Organization: National Telecommunications Company
Location: United States of America
Industry: Telecommunications
Annual revenue: $34 billion
Number of employees: 65,000

The Challenge

A Fortune 500 telecommunications cmpany found that its 1,800 salespeople were spending more time creating presentations than meeting with potential clients. Upon review of their messaging, the marketing team realized they needed help overhauling sales tools.

The Strategy

TsuluWerks worked closely with the marketing team to refine the standard messages and sales tools. With more than 200 products and services in six different divisions, TsuluWerks reorganized the information so that the information in the templates were based on key customer concerns and solutions types.

The Results

The resulting standardized messages made it easy for salespeople to pull out the 3-6 key messages needed for their B2B client presentations. The formatting of the messagae deck accommodated multiple formats for print and digital delivery. The time to prepare for a client presentation dropped from an average of 1.5 hours to just 20 minutes.

Tracy A. Corley & Associates + 2442 NW Market Street, #17 + Seattle, WA 98107 + 206.782.4040 +