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I am extremely happy with how the project turned out, and I was actually happy before I ever saw the results because Tracy made the entire process so easy for me.

— Mindy Crary, Grounding Point LLC

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Telecommunications leader dials into the needs of small businesses

From the Client

"Many of your findings were eye openers for [our internal teams]. We have some work to do, and were able to put many of your recommendations into place immediately."

- Client Marketing Manager

Organization: National Telecommunications Corporation
Location: United States
Industry: Telecommunications
Annual revenue: $34 billion
Number of employees: 100,000

The Challenge

A national telecommunications company was targeting the small business market with new line of services. They were an industry leader in the consumer market, but had a minimal market share among business customers. They also developed an enhanced line of products and packages for the business market. The company needed ways to identify the key concerns of small businesses and craft marketing messages to address how theirservices met those needs.

The Strategy

The marketing team called on TsuluWerks to provide insight on how to reach out to the small business community. We identified key regional marketing channels and tactics to target new and growing small businesses with ten or fewer employees. We prepared a feasibility assessment of their offering for the small business market. To support their launch and go to market efforts, we developed creative concepts and integrated marketing campaign options that included advertisements, direct mail, copy, and other tactics.

The Results

The resulting assessment and creative led to new opportunities for the sales team to reach out to small business clients. The group experienced an increase in awareness and subscribers in small business customers to their telecommunications and entertainment service packages.

Tracy A. Corley & Associates + 2442 NW Market Street, #17 + Seattle, WA 98107 + 206.782.4040 +