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Sales team integration brings about new sales processes

From the Client

"We would have had a difficult time communicating this concept without your help. You made it really easy for the salespeople to get it. They loved it so much, they didn't want to give their tools back to us at the end of the training!"

- Training Consultant and Collaborator
  • Organization: Shipping and Logistics Company
  • Location: United States of America
  • Industry: Shipping
  • Annual revenue: $35 billion
  • Number of employees: 280,000

The Challenge

A company merger and a rapidly expanding small business market necessitated an updated sales process. Integration was needed not only for onboardingn the members of the different sales teams, but also to bring together the messages and sales processes for disparate product and service lines.

The Strategy

TsuluWerks, in collaboration with an organizational development consultant, developed a sales team training and communications methodology. TsuluWerks processed the new procedural concepts into workflows and communications tools. These workflows and tools were used as tools in the training sessions led by the organizational development consultant. They also served as day-to-day reference materials for salespeople and sales managers.

The Results

The resulting tools and workflows made it easy to communicate the new sales processes. The training and the materials made it easier to onboard the newly integrated sales team members, minimizing the disruption to the sales process. The increaded productivity helped the company exceed its sales projections and more quickly recover its investment in the corporate acquisition.
 

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